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Lew Grade - Biography
Lew Grade, Baron Grade (25 December 190613 December 1998), born Lev Winogradsky, was an influential Russian-born English impresario and media mogul.
Biography
Early years
He was born in Tokmak, Ukraine, Russian Empire to Olga and Isaac Winogradsky.
In 1912 the Jewish family fled to a new life in the East End of London. Isaac managed a cinema, while his three sons (the others were Bernard Delfont and Leslie Grade) attended the Rochelle Street School in Bethnal Green, near Shoreditch, where Yiddish was spoken by 90% of the pupils.
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For two years they lived in rented rooms at the north end of Brick Lane, then moved to the nearby Boundary Estate. At 15 Louis became an agent for a clothing firm, and shortly afterwards started his own business. But after he won a Charleston competition at the Royal Albert Hall in 1926, he became a professional dancer under the name Louis Grad; his name's final form came from a Paris reporter's error which Grade liked and ke